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As you know, there are still some luxury labels and brands that haven’t quite warmed up to the whole online/new media thing, and so far, Balenciaga has been one of them. But now, Nicolas Ghesquire is going the way of Karl Lagerfeld, Alexander Wang knowles-cadbury-brown , Jason Wu and a number of other high-end designers by beefing up the Balenciaga website, which will even include e-commerce and a pseudo-blog.The brand is entering the online scene with guns blazing: its Fall 2011 ad campaign – shot by Steven Meisel and styled by Marie-Amelie Sauv – debuted on the Web, and it has revealed some behind-the-scenes footage from the shoot on Style.com But that is just the beginning, since Balenciaga has a catalog of 200 videos and over 3,000 photographs ready to roll out on the site.Ghesquire told WWD, “It’s almost like a daily magazine now: It has to be really alive. Like everyone, we want to have a good amount of traffic.” The designer plans to collaborate with artists and filmmakers to produce content for the site, and his first short film – which documents the label’s Resort 2012 collection – is set to go live any day now.Even though we all can’t attend the label’s runway shows in Paris best replica hermes bags , we’ll be seeing a lot more of the brand’s inner workings. “I like the idea we can watch Balenciaga,” Ghesquire said. As do we!Watch the making of the Balenciaga Fall 2011 ad campaign below.

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Balenciaga Behind-the-Scenes Video, New Blog On The Way?

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